The media would have you think there are dozens of reasons to buy into or sell out of the market, but what the hard data shows is that most of the time, you should stick to a long-term investment strategy. Here are a few nuggets of wisdom when it comes to investing:

  • I (the advisor) cannot the predict the market any better than you can
  • Trying to time when to invest usually underperforms a long-term investment approach
  • Making changes to your portfolio usually reduces returns, on average
  • A buy-and-hold strategy isn’t sexy, but it keeps transaction costs and taxes to a minimum
  • Don’t underestimate taxes when thinking about moving in and out of the market
  • Focus on after-tax return, not before-tax return
  • The market continues to do its thing, despite all of the headlines that cause investor anxiety, see below

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